The world’s first and only Monopoly-themed attraction, Monopoly Dreams Hong Kong, has officially ceased operations after six years at its prominent location atop Victoria Peak. The 20,000-square-foot indoor entertainment venue, which brought the beloved board game to life using advanced technology and immersive installations, closed its doors for good on Sunday, November 23rd, 2025, telling visitors it had “completed its mission” on the iconic landmark.
The Peak Venue Bids Farewell to Fans
The attraction, which opened to the public in September 2019, quickly became a point of interest for both tourists and local enthusiasts, capitalizing on Hong Kong’s famous real estate market analogy often likened to the game itself. The final week saw a surge of devoted fans eager to capture last moments with the venue’s mascot, Mr. Monopoly, and take one final stroll through the iconic “Pass Go Channel.”
Located in one of Hong Kong’s premier tourist hubs, the experience was the culmination of a four-year preparation phase and significant financial outlay. Initial design and construction costs exceeded HK$100 million, contributing to a total investment estimated at over HK$200 million when incorporating eight years of planned operational expenditure. At its launch, the operator projected an ambitious annual attendance of between 700,000 and 800,000 visitors.
A Highly Immersive Experience
Monopoly Dreams distinguished itself through a highly immersive blend of physical installations and cutting-edge digital technology. The interior space was segmented into zones dedicated to signature game elements, utilizing holographic projection and 4D effects to illustrate features such as the Bank, Water Works, and the infamous Jail.
Several features became recognizable attractions in their own right:
- Themed Tokens: A full-scale replica of the Mr. Monopoly supercar game token received special recognition from Guinness World Records.
- Interactive Deeds: In the “Dreams” area, visitors could interactively customize and print their own novelty Title Deeds.
- Game Assets: Physical installations represented Chance and Community Chest cards, title deeds, and familiar utility structures.
The operator confirmed the closure via social media on the preceding Tuesday, November 18th, expressing gratitude for the “enjoyable journey” of the past six years and emphasizing the final closing day.
Future of Immersive Branded Entertainment
The closure of Monopoly Dreams Hong Kong highlights the challenges inherent in maintaining large-scale, intellectual property-driven attractions, even those located in high-traffic tourist destinations. The global landscape for themed entertainment demands constant innovation and high attendance rates to justify large operating costs.
While the curtain has fallen on this particular iteration of the classic game, the brand itself remains globally powerful. The success of the venue’s concept—transforming a flat board game into a tangible, sensory experience—may influence future attractions utilizing nostalgia and interactive technology. For fans lamenting the loss of the experience at The Peak, the lasting legacy is the proof-of-concept for how beloved, two-dimensional franchises can be successfully translated into expansive, three-dimensional entertainment venues, setting a new benchmark for brand engagement in Asia’s competitive leisure market.