The CupNoodles Museum in Hong Kong, a celebrated destination for food enthusiasts and families since its debut, has confirmed it will permanently cease operations on January 11, 2026. After nearly four years in operation, the brand’s sole international outpost—located in China Hong Kong City, Tsim Sha Tsui—is preparing for its “next stage of development,” according to a statement released on the museum’s official website.
The attraction, renowned for its interactive experiences centered on the history of instant ramen, is marking its departure with a final clearance sale of Nissin merchandise and snacks, with prices starting from HK$8.
Interactive Legacy and Visitor Impact
Opening its doors in March 2021, the Hong Kong museum quickly established itself as a draw for both local families and international tourists. The venue was patterned after its larger counterparts in Osaka and Yokohama, Japan, though it was the brand’s only site outside of its home country.
A particular highlight of the museum was the “My CupNoodles Factory” experience. Visitors were invited to customize their own instant ramen cup, participating in the entire creation process: decorating the packaging, selecting one of several soup bases, and choosing unique toppings. This process famously allowed for over 5,000 distinct flavor combinations, serving as a genuinely creative culinary workshop. Furthermore, the museum offered a separate, intensive program where participants could learn to make Demae Ramen entirely from scratch, beginning with the fundamental step of kneading the dough.
Mixed Reactions to the Closure
The announcement has generated considerable discussion online, with many expressing regret over the loss of a major family-friendly recreation spot. Social media users fondly recalled first visits and the novelty of the interactive exhibits.
However, amidst the disappointment, some visitors offered critiques that may shed light on the closure. Feedback often suggested that the attraction did not strongly encourage repeat visits. Comparative analyses with the Japanese branches were common, with some lamenting that the Tsim Sha Tsui location felt less comprehensive or spacious. Logistical concerns were also raised, with some locals and travelers deeming the location inconvenient compared to other major tourist hubs.
Final Opportunities for Memorabilia
Before the mid-January shutdown, the museum is offering significant final promotions. These clearance events feature discounted bundles and a variety of limited-edition items, providing visitors with a final opportunity to acquire exclusive Nissin-branded memorabilia and merchandise. The reduced prices (some beginning at less than HK$10) are designed to clear inventory and offer supporters one last chance to engage with the brand’s temporary presence in the city.
The closure of the Hong Kong museum concludes a significant chapter for the iconic instant ramen brand’s global experiential marketing efforts. While the official statement hints at future developments, fans of the brand’s history and interactive culinary exhibits will now have to plan visits to the original museums in Osaka or Yokohama to replicate the unique experience.